When tech-savvy rich people travel to another city, they don't book hotel rooms. They don't bother with Airbnb, either. Instead, many turn to high-end hospitality site onefinestay, which works like a posher version of Airbnb.
Onefinestay raised £25 million in funding back in July from investors including Intel Capital and Hyatt Hotels.
It's not just the properties that are different on onefinestay, though. There's also a whole new level of service that you won't find on Airbnb. Customers are given iPhones that come preloaded with a concierge service, and onefinestay also offers its own (literally) in-house magazine.
Business Insider reporter Josh Barrie went to check out what a onefinestay property looks like:
Onefinestay describes itself as an "unhotel"— users stay at someone else's place while they're away. The website has thousands of "hand-picked" properties. Mine was in Orsett Terrace in west London.
A concierge meets you there and snacks are laid out. Towels are folded nicely, toilet roll is given the corner treatment, and little mini pots of shampoo are available.
I was also given an iPhone loaded with the onefinestay app, which has lots of information and ideas about what to do myself while staying.
See the rest of the story at Business Insider