Hidden away from the hustle and bustle of the perennial spring breakers' favorite, Cancun, the Mexican town of Tulum has become a popular travel destination with celebrities and the fashion elite.
It was recently named the top global destination on the rise by TripAdvisor travelers.
With white sands and beautifully clear waters, top-notch restaurants and beach clubs, and activities that range from swimming in stunning cenotes to visiting preserved Mayan ruins, it's clear to see why Tulum ends up on so many bucket lists.
We've put together a collection of 20 photographs that will convince you to add Tulum to yours.
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Unlike the bustling party town of Cancun, Tulum offers travelers a more relaxed beach getaway, with miles of pristine white sands and glistening waters. Still, there's plenty here to explore.
For an incredible display of natural beauty, head to the Sian Ka’an Biosphere Reserve, which remains the largest protected area in the Mexican Caribbean. The UNESCO World Heritage Site is home to tropical forests, marshes, animals ranging from monkeys to flamingos, plus more than 300 bird species.
Click here to learn more about Sian Ka'an »
Travelers will also find some of the region's best reef diving and snorkeling locations in its world-famous cenotes, which are freshwater pools that connect via underground rivers. Some of the cenotes are extremely clear, offering more than 300 feet of underwater visibility.
Click here to learn more about diving in Tulum »
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