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The struggle to keep our everyday carry organized is a perennial one. We just have so much stuff; clutter is inevitable.
For many, a good portion of that clutter is due to tech. There's an accompanying cable for everything — our smartphone, our smartphone's portable charger, our laptop, portable Bluetooth speaker and/or headphones, and so on. This isn't even to mention the number of other essentials items we carry with us to work everyday.
If you've been looking for a practical storage solution for your tech gear and the mess of cords they require, look no further than This Is Ground. The LA-based startup's handmade leather goods are an exercise in thoughtful and functional design, and they just look great to boot.
I was first introduced to the brand back when I was working as a shopping editor at Refinery29; I stumbled upon these cool and oddly convenient "Cord Tacos"— they're small, folding leather circles that snap a roll of cords into place for easy travel or an organized workspace. This Is Ground has grown out its offerings a lot since then.
Since launching an Etsy shop back in 2013, the spontaneous side project has become a serious brand, so coveted by the tech crowd that it appeared in the online Apple store in under a year. Most recently, I noticed some of This Is Ground's gear on Huckberry — and they are a decent amount cheaper than you'll find them anywhere else at the moment.
Depending on your specific carrying needs, you can pick up its Tech Dopp Kit for $30 off, Cordito Roll for $9 off, or Mod Laptop Case for $100 off. They're still pricey for what they are (nice-looking travel storage), but their good looks and craftsmanship will be worth it for those who value style just as much as they do a thing's functionality. These items make it easy to stow your USB cords, earbuds, plugs, and go. So have a look if your work or travel bags could use some help getting organized.
Insider Picks' recommendations:
Tech Dopp Kit, $169.98 (normally $200)
Cordito Roll, $39.98 (normally $49)
Mod 15'' Laptop Case, $499.98 (normally $599)
Mod Tablet 2 Case, $254.98 (normally $299)
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